29 Apr Digital Product Passports Are No Longer a Future Concept
…They’re Already Being Implemented
For years, the fashion and textile industry has been talking about transparency, traceability and sustainability. Now, that conversation is turning into action.
Digital Product Passports (DPPs) are moving from theory to reality, and while many brands are still preparing, others are already embedding them into their supply chains.
At Dishang, we’ve taken that step.
FROM DISCUSSION TO DELIVERY
The shift to Digital Product Passports is not just about compliance. It is about operational change.
DPPs require structured, verified data to move seamlessly across multiple partners, systems and stages of production. That cannot be solved at the end of the process. It has to be built in from the start.
That is why we are working closely with brands now, collaborating not only with their internal teams, but also with their chosen DPP technology and data partners.
The goal is simple. Make DPPs work in practice.
COLLABORATION IS THE ONLY WAY IT WORKS
No single business owns the full supply chain. That is what makes DPP implementation both complex and powerful.
We are supporting brands to:
- Align on what data is needed and where it comes from
- Integrate QR code enabled product information into garments, typically within the care label
- Connect their DPP platforms directly into our production processes
- Build internal workflows that support long term compliance
This is not about adding another layer, it’s about connecting the dots.
As one brand partner shared:
“We also included a stipulation for successful DPP labelling into our supplier partner terms to ensure our new requirements were embedded into the process at a contractual level.”
WHY EARLY ADOPTION MATTERS
Waiting until legislation is enforced creates risk.
By implementing DPPs now, brands can test, refine and build confidence in their data and processes before they become mandatory.
Digital Product Passports provide visibility across:
- Supply chain traceability
- Environmental impact
- Recycling and circularity opportunities
- Repair and resale potential
- Technical product performance
Crucially, this information is designed to exist for the lifetime of the product, not just at the point of sale.
For buying teams, this means fewer unknowns, more reliable data and better decision making.
MAKING IT WORK IN THE REAL WORLD
Rich Watts, UK Director at Dishang, commented:
“The industry has been talking about transparency for a long time, but Digital Product Passports are where it becomes operational. This is about turning intent into something that works day to day.”
He added:
“What matters is making this practical. We are working alongside brands and their technology partners to embed DPPs into production, so it becomes part of the process rather than something separate.”
WHAT ARE DIGITAL PASSPORTS?
A Digital Product Passport is a digital record linked to a product, usually accessed via a QR code embedded within the care label.
It contains verified information on origin, materials, sustainability, compliance and performance, creating a transparent and traceable view of the product across its lifecycle.
WHAT HAPPENS NEXT?
Digital Product Passports are expected to become a legal requirement for textiles from late 2026 to early 2027, with phased implementation through to 2030.
That may sound like plenty of time, but in reality it’s not! As we are already manufacturing collections due in-store in 2027.
The brands that are already acting are not just preparing for compliance, they are building more connected, transparent and resilient supply chains. And they are doing it collaboratively.
Want to know how we can support your brand to be compliant ahead of the regulatory timeline? Email us at info@dishang-group.com.